Cereal-ously.

The award winning two-story cereal box airbnb.

Legendary beginnings

Airbnb didn’t start with venture capital — it started with the founders selling cereal door-to-door to keep the company alive. That creativity has become legend and is now the inspiration behind this unique listing.

Airbnb launched a worldwide design competition in search of out-of-the-box ideas for its OMG! listings. Trey Dillon captured the judges attention by submitting a literal box -- and won!

The Cereal BNB is a two-story cereal box airbnb featuring tasty one-of-a-kind designs.

Serial Entrepreneur turns Cereal Entrepreneur

Breakfast is now the Big Spoon of Bed-and-Breakfast

The BNB industry has been long distracted by the Bed portion of the experience and has underestimated the Breakfast element of the experience.

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Big dreams, small boxes

Airbnb’s cereal story goes back to 2008, when the founders — Brian Chesky, Joe Gebbia, and Nathan Blecharczyk — were deep in credit-card debt trying to keep their tiny “AirBed & Breakfast” idea alive. With almost no users and no investors, they needed a creative way to survive.

During the U.S. election season, they designed limited-edition cereal boxes: Obama O’s and Cap’n McCain’s. They hand-filled each box with cheap cereal, sold them as collectibles for $40, and ended up making around $30,000 — just enough to pay off their debts and keep building the company.

More importantly, that scrappy stunt caught the attention of Y Combinator. When the founders told the cereal story during their interview, YC realized that anyone who could sell $40 cereal could probably convince people to stay in a stranger’s home. The company was accepted — and that quirky cereal gamble became the spark that kept Airbnb alive.

Source: Jenn Shreve
Source: Brand Riddle

A delicious idea comes to life

Airbnb’s OMG! Fund was a global challenge calling for the most imaginative, whimsical, “can-this-really-exist?” home ideas. The competition aimed to expand Airbnb’s OMG! category by bringing radically creative concepts to life — places that spark joy, nostalgia, and pure surprise.

Among thousands of submissions, Trey Dillon’s cereal-box-themed home stood out instantly. His vision of a towering cereal box you could actually stay in — complete with playful breakfast-inspired details — captured the contest’s spirit perfectly. It wasn’t just quirky; it promised an immersive, unforgettable guest experience.

Winning the contest meant Trey’s idea didn’t stay a sketch. The cereal box home was brought to life, built from the ground up, and is now part of Airbnb’s OMG! collection. What started as a fun, audacious concept is today a real place guests can book, explore, and enjoy — a giant cereal box turned into a once-in-a-lifetime stay.

Designer, creative
and cereal entrepreneur

Trey Dillon is a Texas-based entrepreneur who lives at the intersection of product design, brand creativity, and big, joyful ideas. When he’s not building brands, he’s busy hosting — as an Airbnb Superhost more than 20 times over, with two Airbnbs and 700+ five-star reviews to his name. Trey also won Airbnb’s global OMG! Fund design competition with the very cereal-themed concept you’re standing inside today.

And honestly? He believes this Cereal BNB project might just be the greatest thing to happen to breakfast since Saturday morning cartoons.

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Nutrition Facts
  • Website Developers

    Diego Toda de Oliveira
    Anderson Mancini

  • Designer +

    Trey Dillon

  • Builder

    Allegretto Homes

  • Metal Fabrication

    Christian Kuester

  • Architect

    DJS Architect

  • Stucco

    Bueno Plastering

  • Visuals

    Rose Capital Media

  • Muralist

    Shelbi Nicole

  • Honorable Mentions

    Steve Pontius (Dad)
    Jason Berrier
    Jacob Smith
    Samuel Richmann
    Brandon Patty
    Erica Hardy
    Kayla Berrier
    Mary Galligan
    Kyle Reese
    Bellamy Richmann
    Molly Pontius
    Landon Pontius
    Ty Pontius
    Michaela Pontius
    Reilly Pontius